Sales Director

  • Wrexham, United Kingdom
  • McDonald
  • Full-Time
  • On-Site

Job Description:

McDonald's is the world's leading global foodservice retailer, with a commitment to quality, service, cleanliness, and value. We are on a mission to modernize our customer experience and create new, convenient ways for millions of people to enjoy our food every day. We are building a best-in-class commercial team to drive growth in the most dynamic areas of our business.

The Role

We are seeking a visionary and results-driven Sales Director to lead the national strategy for our new revenue channels. This is a high-impact leadership role responsible for defining the commercial strategy, driving profitable growth, and leading the teams that manage our Delivery (3rd Party Aggregator) partnerships and our B2B/Corporate Sales division.

You will be responsible for setting the long-term vision for how McDonald's expands its sales beyond the traditional restaurant counter. This role requires a strategic negotiator, an inspiring leader, and an analytical powerhouse who can navigate complex partnerships and build new business lines from the ground up.

Key Responsibilities

  • Strategic Sales Leadership:

    • Develop and execute the comprehensive national sales strategy for all non-traditional channels (Delivery, B2B, Catering, and new ventures).
    • Own the P&L and growth targets for these channels, ensuring both top-line revenue growth and bottom-line profitability.
  • Delivery & 3rd Party Aggregator (3PA) Management:

    • Lead the commercial relationship and national-level negotiations with our key delivery partners (e.g., DoorDash, Uber Eats, Grubhub).
    • Direct the strategy for 3PA marketing, menu optimization, and commission structures to maximize market share and profitability.
  • B2B & Corporate Sales Development:

    • Build and lead the B2B sales division, setting the strategy for targeting corporate clients, event planners, schools, and other large organizations.
    • Develop a scalable model for corporate catering and bulk ordering, overseeing the team responsible for the B2B sales pipeline.
  • Team Development & Leadership:

    • Recruit, mentor, and manage a high-performing team of Sales Managers and Key Account Managers.
    • Foster a culture of data-driven decision-making, accountability, and continuous improvement.
  • Cross-Functional Collaboration:

    • Serve as the primary sales liaison to internal leaders in Marketing, Operations, Digital, and Finance.
    • Collaborate with Marketing to align national promotions with 3PA and B2B channel strategies.
    • Work with Operations to ensure restaurant-level execution can support the sales strategies (e.g., high-volume catering, delivery throughput).

️ Required Qualifications & Skills

  • Education: Bachelors degree in Business, Finance, Marketing, or a related field. MBA is strongly preferred.
  • Experience:

    • 10-15+ years of progressive experience in sales, business development, or commercial strategy.
    • Minimum 5+ years of experience in a senior leadership role, including managing managers and owning a P&L.
  • Industry Expertise (Crucial):

    • Deep experience in QSR, CPG, E-commerce, or the Food Delivery (Aggregator) industry is essential.
    • Proven track record of negotiating multi-million dollar, complex commercial agreements.
  • Skills:

    • Master Negotiator: Demonstrable experience leading high-stakes negotiations and managing strategic partnerships.
    • Strategic & Analytical: Ability to analyze complex data sets, identify market trends, and build a multi-year sales strategy.
    • Executive Presence: Superior communication and presentation skills, with the ability to influence C-level executives both internally and externally.
    • Franchisee-Minded: (If in a franchisee system) Understanding of how to build consensus and drive adoption within a franchise-based organization.

What We Offer

  • Executive-level compensation package (salary, annual bonus, and long-term incentives).
  • Comprehensive benefits package (Health, Dental, Vision, 401k match).
  • Hybrid work environment offering flexibility.
  • Significant opportunities for career growth and impact at one of the world's most recognized brands.